2DP_Extended_2

Merck
—Not the generic futurism pharma defaults to

Working with SDA, I developed visuals and animation for Merck around their idea of "Vibrant Science and Technology." Science is difficult visual territory — the risk is always generic futurism, the kind of work that could belong to any pharmaceutical company. The brief required something with enough specificity to feel like Merck and enough energy to earn the word vibrant.

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CharlieCharlie

New Canaan, CT
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